Ritara by Roshni was born from a passion for creating clothes that stands the test of time- both in style and durability!

It is built with intention – not just to create pretty outfits, but to solve a very real problem: finding stylish, well-fitted, trendy clothing that doesn’t cost a fortune. You deserve clothes that feel good and look even better, without compromising on quality or comfort.

This label is more than a business. It’s a celebration of love. Behind every design, there are late nights, back-and-forths with tailors, and countless decisions made with care. It’s a reflection of my personality, my taste, and my belief that every woman deserves to feel beautiful, powerful, and comfortable in her own skin.

Thank you for being here — for supporting a dream that’s taken shape stitch by stitch. I hope you find something that feels like it was made just for you. Because in many ways, it was.

With all my heart ❤️,
Roshni